Campaign » marketing

Dark Knight – Viral Marketing Campaign

admin — Tue, 13 Apr 2010 16:26:20 +0000

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film’s “Why So Serious?” tagline.

A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles

Duration : 0:4:27

[youtube VpuC7HhCPWA]

Running an Integrated Marketing Campaign

admin — Wed, 07 Apr 2010 19:52:24 +0000

Mike King, a veteran music marketing manager and managing editor of http://www.artistshousemusic.org, discusses how to run a strategic and integrated marketing campaign that takes advantage of every bit of exposure you get in order to build your audience, your retail presence, and your radio and press profile as quickly and cheaply as possible.

Duration : 0:5:6

[youtube KUMoi7kbVu4]

Zu Qiu Marketing Campaign.wmv

admin — Sun, 04 Apr 2010 18:27:34 +0000

EMC Integrated Marketing Campaign April 2010

Duration : 0:8:27

[youtube 19xzr9ouHhE]

Israel supermarket chain uses Dubai killing in ad campaign

admin — Sun, 14 Mar 2010 21:07:17 +0000

An Israeli supermarket chain is using the alleged assassination of a Hamas commander in Dubai by a hit squad from the Mossad intelligence agency as the basis of a marketing campaign. The Almost Free Warehouse chain shot the television advertisment on Wednesday under the slogan: “Eliminate the prices.” Images and soundbites.Duration: 01:03

Duration : 0:1:3

[youtube xZ6U9e7ZYzo]

Mobile Marketing Campaign for Radio Stations

admin — Fri, 05 Mar 2010 19:40:14 +0000

Check out this great Radio ad and how they incorporate Mobile Marketing – Qittle Style. Clean ad, one call to action and a great offer. That’s good stuff. Check out www.Qittle.com for more examples.

Duration : 0:1:3

[youtube 0gkAlJw-Ilc]

Ad Guys Episode Two

admin — Wed, 25 Nov 2009 02:52:19 +0000

Johnson and Richards market a George W. Bush biography and reveal their secret weapons. Episode 2 of 4.

Check out Episode 3 at:
http://vids.myspace.com/index.cfm?fuseaction=vids.individual&VideoID=47910111

Support America, buy the T-Shirt!
http://www.estoresbyzome.com/product_page.php?p_ref=16817

Duration : 0:3:0

[youtube 7Ifbvl9GIl8]

Philp Kotler on Marketing Lessons from Barack Obama’s 2008 US election campaign – a BVO interview

admin — Wed, 25 Nov 2009 02:52:14 +0000

What’s the key marketing lesson to be taken from Barack Obama’s marketing campaign – from an interview with the marketing guru Philip Kotler

Duration : 0:3:9

[youtube 2aFn0JXlwms]

An “Intel Star” TV ad — Sponsors of Tomorrow

admin — Sun, 25 Oct 2009 16:01:15 +0000

Who’s your rock star?

Rather than focusing on a new product, the 2009 “Sponsors of Tomorrow” ad campaign celebrates what makes Intel different culture, personality, heroes — and ways Intel has helped change the world for over 40 years.

Duration : 0:0:31

[youtube jqLPHrCQr2I]

Integrated Music Marketing Campaign

admin — Fri, 16 Oct 2009 19:19:31 +0000

Study music business online with Berklee:
http://www.berkleemusic.com/welcome/musicbusiness_landing/?pid=2036

Berkleemusic instructor Mike King explains the main elements of an integrated music marketing campaign.