In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film’s “Why So Serious?” tagline.
A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles
Duration : 0:4:27
Mike King, a veteran music marketing manager and managing editor of http://www.artistshousemusic.org, discusses how to run a strategic and integrated marketing campaign that takes advantage of every bit of exposure you get in order to build your audience, your retail presence, and your radio and press profile as quickly and cheaply as possible.
Duration : 0:5:6
An Israeli supermarket chain is using the alleged assassination of a Hamas commander in Dubai by a hit squad from the Mossad intelligence agency as the basis of a marketing campaign. The Almost Free Warehouse chain shot the television advertisment on Wednesday under the slogan: “Eliminate the prices.” Images and soundbites.Duration: 01:03
Duration : 0:1:3
Check out this great Radio ad and how they incorporate Mobile Marketing – Qittle Style. Clean ad, one call to action and a great offer. That’s good stuff. Check out www.Qittle.com for more examples.
Duration : 0:1:3
Johnson and Richards market a George W. Bush biography and reveal their secret weapons. Episode 2 of 4.
Check out Episode 3 at:
http://vids.myspace.com/index.cfm?fuseaction=vids.individual&VideoID=47910111
Support America, buy the T-Shirt!
http://www.estoresbyzome.com/product_page.php?p_ref=16817
Duration : 0:3:0
What’s the key marketing lesson to be taken from Barack Obama’s marketing campaign – from an interview with the marketing guru Philip Kotler
Duration : 0:3:9
Who’s your rock star?
Rather than focusing on a new product, the 2009 “Sponsors of Tomorrow” ad campaign celebrates what makes Intel different culture, personality, heroes — and ways Intel has helped change the world for over 40 years.
Duration : 0:0:31
Study music business online with Berklee:
http://www.berkleemusic.com/welcome/musicbusiness_landing/?pid=2036
Berkleemusic instructor Mike King explains the main elements of an integrated music marketing campaign.
Duration : 0:4:55
Study music business online with Berklee:
http://www.berkleemusic.com/welcome/musicbusiness_landing/?pid=2036
Berkleemusic instructor Mike King explains the main elements of an integrated music marketing campaign.
Duration : 0:4:55
EMC Integrated Marketing Campaign April 2010