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NiGHTS into dreams…
Broadcast date: 15/09/1996
Translation: “On Sega’s NiGHTS, I soon discovered that the Acroloop gives you a Stunt Ribbon. Only after 102 hours did I manage 9 cunning stunts to really rack up my score. I’m telling you this because you’ve got a lot of catching up to do.”

Sega Worldwide Soccer ‘97
Broadcast date: 15/09/1996
Translation: “I practiced the Overhead Flick all weekend to beat Okuma-san at Sega Worldwide Soccer ‘97. Sunday 10PM: I did it! Now in Japan the Overhead Flick is old news, but UK… good luck (you’ll need it)!”

Daytona USA Championship Circuit Edition
Broadcast date: 10/10/1996
*Translation currently unavailable

Fighting Vipers
Broadcast date: 10/10/1996
*Translation currently unavailable

Written, Art Directed and Directed by Liz Whiston & Dave Shelton
Produced by HHCL Brasserie, London for Virgin France (Paris)

Originally found at http://www.ina.fr/

Information:
“Sega starts a £6m ad campaign next week for its Saturn games machine, switching its strategy to concentrate on its Japanese heritage and its computer games. The move comes as the computer games giants prepare for the crucial September to December period in the UK market… The new Sega TV ads, through HHCL Brasserie, use the strapline ëOnly on Sega Saturní. The ads feature Sega games which are exclusive to the Saturn machine and mark Segaís first advertising push for software in two years. The original £6m Saturn launch campaign through McCann-Erickson focused on the machine. ëItís the software that is going to sell the hardware now, and one of our main brand strengths is that we are a Japanese company,í said Andy Mee, Segaís European marketing director. A further execution in October features Segaís World Wide Soccer í97 game…
The HHCL Brasserie has turned around its first work for Sega Saturn after winning the £6 million pre-Christmas advertising in a pitch against the incumbent, McCann-Erickson, just three weeks ago. The 20-second ad, which promotes the new Sega game, NiGHTS, underlines the credentials of the game using a Japanese voiceover and text. The screen shows footage of the game. We hear a stern Japanese voice talking about it. His speech is, very loosely, translated into English a few seconds later… At the end of the ad, the screen is filled with copyright jargon. Within this copy is a hidden hint which can be read if the ad is taped and then paused. The location of the hint will be flagged by editorial in the computer press… The Brasserie will be launching three new ads in the run-up to Christmas, promoting Segaís World Wide Soccer 97 and a CD version of two arcade games.”

(Source: http://www.marketingmagazine.co.uk/)

Video and documentation provided by anthaemia@hotmail.com
Taken from the SSF Project File Archive, March 2010 Revision

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The campaign, launched by New South Wales Government in June 2007, shows people wiggling their pinkies at young men who are speeding.

The campaign has got the community and young people talking and thinking about speeding thats the first crucial step in getting young drivers to slow down.

A wiggling pinkie now has another meaning slow down and stop acting recklessly on our roads because stupid driving behaviour can cost your life in the blink of an eye.

76 per cent of people surveyed believed the campaign increased community awareness about speeding and understood the campaigns clear anti-speeding message.

The campaign is about saving lives not pride. If it dents a few egos but helps save a life, then its worth it.

The song of the video is My immortal by Evanescence.

You may broswer its official website at http://www.rta.nsw.gov.au/roadsafety/speedandspeedcameras/campaigns/index.html

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