Web Analytics Role in Obama’s US Presidential Campaign
Posted on October 16th, 2009 by admin
Keynote at the 2009 Google Analytics Authorised Consultant (GAAC) summit. Opening section of presentation of Dan Siroker, Former Director of Analytics, Obama Presidential Campaign; Co-Founder, CarrotSticks on How We Used Data to Win the Presidential Election. He explains why he left Google for Obama’s campaign. Check out http://www.clicktrue.biz/blog/web-analytics-consultancy/google-analytics-data-us-presidential-election/ for more detail of his presentation.
Duration : 0:2:40
[youtube wVbG6HPM130]