What would be the key things to consider when planning a marketing campaign for the Personal Shopper service?
Posted on January 16th, 2010 by admin
Well think about it, what does a personal shopper do?
- They take you round shops that they know contain things you’re looking for.
-They give an honest opinion.
-And they give you a delightful day out shopping with no bad experiences.
Out of the three points above, I think the last one is the most marketable. Then you need to think who would be after the service and aim the campaign at them i.e. a tourist who’s new to a city and wants to get to know the best shops quickly so as to not waste time,. My old best friend used a personal shopper to help her find a wedding dress + accessories + bridesmaid dresses. And I’ve used one to find an evening dress and the perfect pair of red heels (took a while as I’m quite fussy but we got there in the end). I’ve also heard that some wives hire personal shoppers for their husbands. So the main market is probably female.
I don’t know if I’ve helped. I’ve probably been barking up the wrong tree, but I tried.
January 17th, 2010 at 1:50 am
Well think about it, what does a personal shopper do?
- They take you round shops that they know contain things you’re looking for.
-They give an honest opinion.
-And they give you a delightful day out shopping with no bad experiences.
Out of the three points above, I think the last one is the most marketable. Then you need to think who would be after the service and aim the campaign at them i.e. a tourist who’s new to a city and wants to get to know the best shops quickly so as to not waste time,. My old best friend used a personal shopper to help her find a wedding dress + accessories + bridesmaid dresses. And I’ve used one to find an evening dress and the perfect pair of red heels (took a while as I’m quite fussy but we got there in the end). I’ve also heard that some wives hire personal shoppers for their husbands. So the main market is probably female.
I don’t know if I’ve helped. I’ve probably been barking up the wrong tree, but I tried.
References :
January 17th, 2010 at 2:37 am
Honesty availability and the ability to keep a confidence.
References :