Campaign

Study music business online with Berklee:
http://www.berkleemusic.com/welcome/musicbusiness_landing/?pid=2036

Berkleemusic instructor Mike King explains the main elements of an integrated music marketing campaign.

Duration : 0:4:55

[youtube dIwhuoEVMtg]

9 Responses

1. Simbizinfo Says:
   October 16th, 2009 at 2:19 pm

   Great stuff guys! …
   Great stuff guys! Right on point!

2. billpeart Says:
   October 16th, 2009 at 2:19 pm

   of course all us …
   of course all us musicians have songs that should be on major labels.but in all seriousness, dont worry about what a record label can do, until u get to that point. this fear of getting “raped” by the industry is whimsical. if u make it to that point then the danger but until then dont worry about it. Its like worrying about winning millions because of how much will be taken out in taxes…until you win the millions, dont worry about it. dont put the cart in front of the horse

3. Sonordrums778 Says:
   October 16th, 2009 at 2:19 pm

   good advice man
   good advice man

4. iocguitarist Says:
   October 16th, 2009 at 2:19 pm

   he’s not talking …
   he’s not talking about music from an artistic perspective guys…dont get the wrong idea, this video is purely about building marketing relationships and making money. this video has nothing to do with selling out to labels and catering to the media…its just great advice on how to spread your music and make you successful as an artist

5. undefinedsong Says:
   October 16th, 2009 at 2:19 pm

   great advice with …
   great advice with everything to be the best upcoming artist

6. SteveBrownOfficial Says:
   October 16th, 2009 at 2:19 pm

   The guess speaker …
   The guess speaker is absolutely correct in every aspect.

7. InstrumentalMangmnt Says:
   October 16th, 2009 at 2:19 pm

   I think these …
   I think these methods are becoming exctinct. nowadays you have to be your own marketing force, and invest in your band, because labels are less likely to do that stuff, instead they’d much rather rape you for a hit, then stash you on the shelf. You need bargaining chips if your going to get a good deal. also its different for everyone, no 2 people want the same thing.

8. leoduser Says:
   October 16th, 2009 at 2:19 pm

   If my music is gold …
   If my music is gold, people will want it, but they need to know where I keep my gold and how to buy some of it. The rest is up to me. I don’t have to sellout to corpret music… I will not sell to corpret! The people will seek me out for my music if it is worth listening to.

   “…it is pure business..” Yup and almost pure propaganda perhaps? <– that was my opinion lol

9. NewRisingSong Says:
   October 16th, 2009 at 2:19 pm

   With few words: To …
   With few words: To be an artist you need money more money and more and more…

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