Campaign

I am parialy deaf with an physical and mental disabiltiy. I am not attending any form of college. I just want some insight on marketing targets because I happen to read an article on it. I just want some understanding on what I have just read.
Fords new "Bold" Marketing Campaign Targets Who? What strategy being used by Ford to reach that market? What other demographic does Ford targets? How can I sum this up in two full paragraph?

"Bold Moves” is the Ford brand’s new marketing communications platform, providing a consistent message about Ford and its products…………It’s specifically supposed to target their customers who buy cars. Hopefully, Ford can attract teenagers, and Breast cancer survivors, also.

This line is showing new ways to communicate to their consumers, including original Ford-produced TV programming and on-line documentaries. It’s going to showcase Ford products, customers and employees, making bold moves in their everyday life.

5 Responses

1. jsbrads Says:
   December 23rd, 2009 at 6:45 am

   Anyone dumb enough to buy a Ford
   References :

2. Breona T Says:
   December 23rd, 2009 at 7:27 am

   sorry i mean you have to work it out your self
   References :

3. p a Says:
   December 23rd, 2009 at 8:10 am

   I really don’t know , but I think they are just hoping there is a group of young people that will want to buy fords…..
   References :
   http://www.leftlanenews.com/category/ford/page/3/

4. sir.drewin Says:
   December 23rd, 2009 at 8:40 am

   here you go.
   References :
   http://media.ford.com/article_display.cfm?article_id=23329

5. Kelis_fan Says:
   December 23rd, 2009 at 8:48 am

   "Bold Moves” is the Ford brand’s new marketing communications platform, providing a consistent message about Ford and its products…………It’s specifically supposed to target their customers who buy cars. Hopefully, Ford can attract teenagers, and Breast cancer survivors, also.

   This line is showing new ways to communicate to their consumers, including original Ford-produced TV programming and on-line documentaries. It’s going to showcase Ford products, customers and employees, making bold moves in their everyday life.
   References :

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