Campaign » marketing campaign

What is the silliest marketing campaign of this past year?

admin — Tue, 20 Apr 2010 03:53:13 +0000

E S P N’s marketing (commercials) of the N F L today show on Sundays

what didn’t work? how about the Applebee’s commercials
Circuit City Commercials
Tina Fey

What is an integrated marketing campaign?

admin — Sun, 18 Apr 2010 02:58:16 +0000

It’s for my media home work on marketing.

A campaign that uses the same consistent creative elements across different channels that promotes the same message, theme, etc.and compliment each other so that in every opportunity where consumers sees the brand it’s consistent. Eg. Chips Ahoy was running a campaign with the Chip the Chips Ahoy cookie animated character. TV commercials were running, their website focused their site on Chips, they had a facebook and my space page ad, they had print ads with Chips, they were running ads on the internet where users could play with chip", when they bought media they made sure ads were running on tv, print and online leveraging some of the same publishers across the same companies they were buying on.

SAMSUNG LED TV, TV spot, commercial, hummingbird, LED TV Series 7

admin — Fri, 16 Apr 2010 14:21:27 +0000

samsungledtvhttp://gdata.youtube.com/feeds/api/users/samsungledtv48.21489334106445 16.383716583251953TechSAMSUNG LED TV, TV spot, commercial, hummingbird, LED TV Series 72009-03-06

Duration : 0:0:37

[youtube 7IMP722pMd4]

I need help on an idea for Christmas Marketing Campaign?

admin — Fri, 16 Apr 2010 00:58:00 +0000

Its for 6 sports bars/restaurants. I need something catchy or cool to sell gift certificates at Christmas.

"Because Santa doesn’t always know what the best gift is."
"The gift Santa would never think of."
"The gift you WON’T find under the tree."

A little edgier:
"Santa takes care of the good boys and girls. For the rest, there’s [your product name]."

how do you start a social media marketing campaign?

admin — Wed, 14 Apr 2010 01:21:13 +0000

Take a look at:

http://www.moneymakinglibrary.net
A lot of information about setup a social media marketing campaign.

Dark Knight – Viral Marketing Campaign

admin — Tue, 13 Apr 2010 16:26:20 +0000

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film’s “Why So Serious?” tagline.

A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles

Duration : 0:4:27

[youtube VpuC7HhCPWA]

What is the best way to start a "viral" online marketing campaign that will snowball into a success?

admin — Sun, 11 Apr 2010 23:07:22 +0000

There are a lot of great books written on the subject. Try reading Unleashing the Ideavirus by Seth Godin. It is the best book on the subject. The Tipping Point by Malcolm Gladwell aslo covers the topic. Timing is everything. Your idea has to have mass market appeal. It must be adapted by trendsetters and spoken about by salesmen.

good luck, joetheadguy@aol.com

Confederations Cup Marketing Campaign

admin — Sat, 10 Apr 2010 19:20:22 +0000

The marketing campaign for the confederations cup 2009, in South Africa has kicked off in full force, here is the TVC. Featuring the 8 confederations cup teams: Spain, Egypt, USA, Italy, Iraq, New Zealand, Brazil.

Duration : 0:0:52

[youtube lQCPhFQgub0]

Can a website tracker track visitors that came through an email marketing campaign?

admin — Sat, 10 Apr 2010 02:16:31 +0000

It depends on the software.

Most tracking software can show you visitors that came from web-based email providers such as yahoo email or AOL web email. But most web analytics software cannot read and track visitors from email clients such as Outlook and Eudora and simply lumps these visitors as Others (or however the web analytics software defines it to be)

There are however some web tracking software that can tell you if the visitor comes from an email marketing campaign,

Google Analytics, for example, allows you to track if the visitor comes from an email marketing campaign — IF you actually put a tracking code in the emails that you sent. http://www.google.com/support/googleanalytics/bin/answer.py?answer=55540&query=email+campaign&topic=&type=

What is barack obamas and hillary clintons marketing campaign website or e-mail?

admin — Thu, 08 Apr 2010 00:04:26 +0000

Here is Obama’s, sorry I can’t help you with Clinton’s.
http://www.barackobama.com/index.php