What’s the difference between the marketing stratergy, advertising campaign + promotional techniques..pls help?
Posted on December 28th, 2009 by admin
Context: writing a report on a proposed stall that is running for three days for major school project and don’t understand the difference. Thank you so much 
Marketing strategy: FInding you’re target market (who the products are aimed at) you can do this by using questionnaires, focus groups, secondary research (research allready taken out by other companies)
Advertising campaign:Finding ways to get your product known, creating awareness, e.g using black boards (as it’s a stall) going to local shops and putting signs in windows. Marketing can be helped by having a catchy slogan e.g "flora’s fruity flowers".
Promotional techniques: Buy one get one free, or complimentary products, but this golf club and get a golf ball free (golf ball compliments the golf club, like scone’s and jam do) or buy this product for £4.99 today, usually £8.99. These are all promotional methods.
I hope this helps with your report!
December 29th, 2009 at 12:10 am
Marketing strategy: FInding you’re target market (who the products are aimed at) you can do this by using questionnaires, focus groups, secondary research (research allready taken out by other companies)
Advertising campaign:Finding ways to get your product known, creating awareness, e.g using black boards (as it’s a stall) going to local shops and putting signs in windows. Marketing can be helped by having a catchy slogan e.g "flora’s fruity flowers".
Promotional techniques: Buy one get one free, or complimentary products, but this golf club and get a golf ball free (golf ball compliments the golf club, like scone’s and jam do) or buy this product for £4.99 today, usually £8.99. These are all promotional methods.
I hope this helps with your report!
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