How is advertising budget planned? What are the heads under which advertising campaign plan can be divided.?
Posted on March 2nd, 2010 by admin
Advertising Costs:
- Agency Costs (creative services and time)
- Production Costs
- Public Relations
- Research/Studies
Media Costs:
- TV
- Radio
- Online (display and search)
- Newspapers
- Magazines
- Non-traditional
- Out of Home (billboards, transit, etc.,)
That’s a good place to start. Generally, 80% of an entire budget is reserved for media.
March 2nd, 2010 at 12:22 pm
Advertising Costs:
- Agency Costs (creative services and time)
- Production Costs
- Public Relations
- Research/Studies
Media Costs:
- TV
- Radio
- Online (display and search)
- Newspapers
- Magazines
- Non-traditional
- Out of Home (billboards, transit, etc.,)
That’s a good place to start. Generally, 80% of an entire budget is reserved for media.
References :